Shawn James Goodwin - Four Valuable Lessons about Graphic Design
When it comes to graphic design, I(Shawn James Goodwin) am an idiot. I'm not embarrassed to admit it, although I probably should be since I manage the marketing for three exhibit companies. Yet, there's rarely a day that I don't make graphic design decisions about our websites, sales literature, email marketing broadcasts, and trade show displays. Does my lack of graphic design expertise show? I certainly hope not. Frankly, I think we do a pretty good job. Like most marketing managers, or any manager who understands his or her limitations, I rely on talented people, such as graphic designers. Not only do they understand the tools, such as Photoshop, Illustrator, or Quark, but they spend their days immersed in graphic design issues. They understand the nuances and the trends. They remind me that this color text on that background is unreadable and that I've created visual clutter and confusion in my effort to say and show too much. If I ask them to add a "star b